14/06/2004

Les Lancistes Autrichiens protestent.

Vu sur www.lancianews.com :
 
Drop of the Nuova Fulvia plans - urgent protest!
 
From Horst Rebernik, Vienna, March 2004
 
Dear Mr. Demel,
 
I just learned that there is an intention to cancel the Nuovo Fulvia.
I urgently protest!

Many people that have NEVER in their life driven a Lancia all of a sudden were looking forward and were strongly tempted to buy Lancia !!!!

This is an unequalled ne product response almost impossible to achieve by even advanced marketing schemes!

As the original Fulvia is so well known in motoring circles because of its spo! rting past it has widespread attention from many car enthusiasts, whatever their inclination.

Finally there would have been a model that would have brought the missing link from glorious past to an exciting, promising future.
 
THE SPORTING SUCCESSES OF LANCIA ARE UNEQUALLED BY NEITHER ALFA OR FIAT THE INGENUITIY OF NEW LANCIA FROM LAMBDA TO APRILIA TO AURELIA RIGHT UP TO THE FULVIA IS UNEQUALLED BY NEITHER ALFA NOR FIAT  
THE MARKETING FORCES OF OTHER MARQUES CAN ONLY DREAM ABOUT MAKING USE OF SUCH
A SUCCESSFUL PAST: LANCIA DELTA SIX TIMES WORLD RALLY CHAMPIONSHIP. WHAT DID YOU MAKE OF IT FIAT PEOPLE? ZERO, ZILCH, NOTHING. 
YET FIAT FOR POLITICAL REASONS NEVER MADE USE OF LANCIAS SUCCESS
THIS IS A FIRST ORDER MARKETING MISTAKE EVERY RESPONSIBLE PERSON OF THE FIAT PAST SHOULD BE PUBLICLY PUNISHED FOR
DESPITE ALL NON-MARKETING ATTEMPTS LANCIA'S HISTORY AND IMAGE IS VERY MUCH ALIVE IN PEOPLES MINDS

Now interesting models are here:
Ypsilon brought widespread attention from people never driving Lancia before
Lybra Estate is excellent value for money and much more charismatic than any Audi or VW
Thesis stands out head and shoulders from Merc E-Class, BMW 7er, Audi A6 -completely timeless, idiosyncratic design and a clear statement of refinement and luxury
New Fulvia would have brought thriving strong new model in missing coupe segment
Please revise your plans. Make use of Lancias excellent and still very vivid image: you won't find a marque easier to revive. Especially in Austria complete lack of proper marketing for more than two decades and has caused poor sales.

Only the decision to fail to make use of the Delta Integrale successes alone are a! nbsp;marketing mistake of such a dimension, that in the days of sailing marine a mistake of that sort would have brought the person 40 lashed with the cathead.

Once more, please revise your plans.

I used to be proud about all the clever people in the automotive world coming from Vienna. Please don't let me regret that.
 
Sincerely,
Horst Rebernik,
Vienna
 
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Je ne sais pas si cette lettre a été envoyée mais si c'est le cas, merci aux Lancisti autrichiens.
 
Cela montre en tout cas que le phénomène Fulvia a largement dépassé les frontières de sa terre natale de même que l'engouement que cette auto suscite.
 
 
 

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