05/07/2004

Les ventes de Lancia en hausse...

Vu sur Vivalancia : les ventes du Groupe Fiat et en particulier celles de Lancia sont en hausse en Italie. Chez nous, il semble que grâce à Ypsilon, les chiffres soient très encourageants... Et devraient encore s'améliorer avec l'arrivée de Musa... de quoi mettre du beaume au coeur des amoureux de la marque...
 
 
 
 

Lancia sales up in Italy

Author:    ryan        
Date:    07-05-04 16:52
 
From Italiaspeed:
"Fiat Auto continued to consolidate their market share in Italy last month, taking a 26.6% slice, up 1.5% year-on-year.
However in the volume of registrations, the range of exciting new models and engines is really starting to pay off, as, while the market increased by 3.3%, Fiat Auto jumped an impressive 9.5%.
All the brands contributed to this sharp increase, Fiat up 9.4%, Lancia a very welcome 16.1%, and Alfa Romeo 3.4%."
Forza Lancia!
Now lets make this Fulvia.
ps. Anyone know how Lancia is doing in other European countries? 
 
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Extrait du texte paru sur Italiaspeed :
 
 
05.07.2004 FIAT AUTO CONTINUED TO CONSOLIDATE THEIR MARKET SHARE IN ITALY LAST MONTH, TAKING A 26.6% SLICE, WHILE A SHARP RISE IN THE VOLUME OF REGISTRATIONS BUCKED THE MARKET TREND

Fiat Auto continued to consolidate their market share in Italy last month, taking a 26.6% slice, up 1.5% year-on-year.
However in the volume of registrations, the range of exciting new models and engines is really starting to pay off, as, while the market increased by 3.3%, Fiat Auto jumped an impressive 9.5%.
All the brands contributed to this sharp increase, Fiat up 9.4%, Lancia a very welcome 16.1%, and Alfa Romeo 3.4%.
A raft of new models is contributing to Fiat's upbeat performance, particularly the 'Car of the Year' award winning Panda and the 'mini-MPV' Idea, while a fresh new look and the availability of the exciting new 1.3 Multijet 16v for the Punto continue to see it top Italy's best seller list.
All these have contributed to Fiat increasing their volume over the first six months of the year by 5.7%, a figure nearly double the market average.
While the Punto continues to be Italy's favourite choice, a position now cemented by the well received new model, the Panda is firmly in second place, with Lancia's new Ypsilon fourth.
Meanwhile, the Fiat Idea tops the relatively new segment created for B-MPV models, the Fiat Ulysse and Lancia Phedra command the 'people carrier' sector, while the Doblo is Italy's best selling mid-size van. In the diesel category the Punto is the leader, with the Stilo, now available with the 1.9 Multijet, weighing in fourth.
Alfa Romeo, despite recording the lowest volume rise of all the Group's brands at 3.4%, fared much better than the statistics at first glance reveal, bucking the trend as the segments they perform in actually dropped by 2.1%. In D-segment the facelifted 156 saloon continues to sell strongly, while with the GT Coupe, Fiat's sporting brand has without a doubt another winner on its hands.
 
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Une réaction sur Vivalancia :
 
Re: Lancia sales up in Italy

Author:    Mark       
Date:    07-09-04 11:11

Well whilst Lancia sales being on the increase is a good thing, the fact is that for Lancia Italy really is their only market.
 
The only figures avalible at the moment are Jan-May 2004, and for that period Lancia have sold 55388 cars in Europe (up 16.2% on 2003), but 46487 of those sales happened in Italy, which means that for 5 months Lancia have sold less than 9000 cars outside Italy in Europe!
 
What Lancia really need is a second model to sell in resonable numbers like the new Ypsilon, the Ypsilon still accounts for 80% of Lancia sales, and for a brand to be so dependant on one model is very risky. People should really stop going on about the Fulvia, its not going to happen! Although i'd love to see it, the costs of such a car are too great for a company like Lancia. Obviously Fiat Auto would pick up the bill, but Fiat are hardly in great shape at the moment either, still suffering heavy loses (albeit better than last year). Fiat Auto should reverse their decision on canning the Lybra, its a segment Lancia need to be in, and lets be honest they could put a replacement for the Lybra into production without it costing the earth, just base the thing on a shortened Thesis platform. If there was to be a new Lybra and it could sell 50000-60000 a year (something the current model done in its very first year, but sales have dived ever since) then the Fulvia might be possible. 

23:04 Écrit par Stephane De Coninck | Lien permanent | Commentaires (0) |  Facebook |

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